Share of respondents who rated the following digital marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) and worldwide in 2019
Characteristic
Agency respondents
Company respondents
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Regional distribution of the responding marketers:
United Kingdom: 57 percent,
North America: 12 percent,
Europe (non-UK): 11 percent,
Asia: nine percent,
Australia: five percent,
Middle East/North Africa: one percent,
Latin America: one percent,
other: four percent.
Citation formats
Most effective digital marketing channels for ROI worldwide 2019
During a 2019 survey carried out among marketers from across the globe (out of which ** percent were based in the United Kingdom), ** percent of in-house marketers and ** percent of agency marketers rated email marketing as excellent or good for return on investment (ROI).
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Econsultancy. (October 3, 2019). Share of respondents who rated the following digital marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) and worldwide in 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/645383/most-effective-marketing-channels-for-roi-in-the-uk/
Econsultancy. "Share of respondents who rated the following digital marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) and worldwide in 2019." Chart. October 3, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/645383/most-effective-marketing-channels-for-roi-in-the-uk/
Econsultancy. (2019). Share of respondents who rated the following digital marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) and worldwide in 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/645383/most-effective-marketing-channels-for-roi-in-the-uk/
Econsultancy. "Share of Respondents Who Rated The following Digital Marketing Channels as ‘excellent’ or ‘good’ for Roi in The United Kingdom (Uk) and Worldwide in 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Oct 2019, /statistics/645383/most-effective-marketing-channels-for-roi-in-the-uk/
Econsultancy, Share of respondents who rated the following digital marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) and worldwide in 2019 ÌÇÐÄÆƽâ°æ, /statistics/645383/most-effective-marketing-channels-for-roi-in-the-uk/ (last visited July 31, 2026)
Share of respondents who rated the following digital marketing channels as ‘excellent’ or ‘good’ for ROI in the United Kingdom (UK) and worldwide in 2019 [Graph], Econsultancy, October 3, 2019. [Online]. Available: /statistics/645383/most-effective-marketing-channels-for-roi-in-the-uk/
