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Domestic theatricals remained the largest revenue segment of the Indian film industry in 2025, generating *** billion Indian rupees. Digital/OTT rights and broadcast rights contributed ** billion and ** billion rupees, respectively, while in‑cinema advertising accounted for the smallest share of revenue at **** billion rupees. 

The Indian film industry’s year of "dump month"

After several years of disruption and ‘dump months’ during the COVID-19 period, the Indian film industry has largely moved beyond pandemic‑related closures. The sharp decline in domestic theatrical revenues seen around 2020 and 2021 has given way to a more stable release calendar, with box office performance in 2025 returning close to pre‑pandemic levels. The earlier slump, when only a handful of titles managed to break through, has now been replaced by a broader slate of successful films across Hindi and regional markets.

Beneficiaries of the pandemic

Digital and OTT video have become one of the strongest revenue segments of the Indian film industry. Film‑related digital and streaming rights contributed around ** billion rupees in 2025, and India’s OTT video market is projected to reach about **** billion U.S. dollars in 2026. With revenues expected to exceed *** billion U.S. dollars by 2030, subscription video‑on‑demand remains the largest OTT segment and a key complement to theatrical exhibition.