In 2025, the size of the Indian film industry reached about *** billion Indian rupees, rebounding from roughly *** billion rupees in 2024. Looking ahead, filmed entertainment revenues are projected to continue this recovery, rising to an estimated *** billion rupees in 2026 and about *** billion rupees by 2028.
Indian Box office
India has one of the oldest and largest film industries globally, with Bollywood continuing to reign over the domestic box office. Before the disruption caused by the COVID 19 pandemic, India’s box office revenue had already surpassed the *** billion rupee mark in its peak pre-pandemic years. In 2025, box office revenues again crossed roughly *** billion Indian rupees, indicating a strong recovery in theatrical performance after several softer years.
The rise of OTT platforms across India
Video streaming services, or over‑the‑top (OTT) platforms, gained immense popularity in India during the pandemic, when viewers were largely confined to their homes. As of April 2026, YouTube alone could reach around *** million users in India through advertising, far exceeding the audience reach of other streaming platforms.
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FICCI. (March 27, 2026). Market size of the film industry across India from financial year 2017 to 2028 (in billion Indian rupees) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/795258/india-market-size-of-film-industry/
FICCI. "Market size of the film industry across India from financial year 2017 to 2028 (in billion Indian rupees)." Chart. March 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/795258/india-market-size-of-film-industry/
FICCI. (2026). Market size of the film industry across India from financial year 2017 to 2028 (in billion Indian rupees). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/795258/india-market-size-of-film-industry/
FICCI. "Market Size of The Film Industry across India from Financial Year 2017 to 2028 (in Billion Indian Rupees)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2026, /statistics/795258/india-market-size-of-film-industry/
FICCI, Market size of the film industry across India from financial year 2017 to 2028 (in billion Indian rupees) ÌÇÐÄÆƽâ°æ, /statistics/795258/india-market-size-of-film-industry/ (last visited August 03, 2026)
Market size of the film industry across India from financial year 2017 to 2028 (in billion Indian rupees) [Graph], FICCI, March 27, 2026. [Online]. Available: /statistics/795258/india-market-size-of-film-industry/
