Organizations within India's media and entertainment industry were keen to invest in generative AI (GenAI) although cautiously, as indicated by ** percent of respondents in a 2024 AI adoption survey. The remaining respondents reported exploring GenAI possibilities without any immediate investments planned.
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EY. (January 16, 2025). Inclination to invest in generative artificial intelligence by the Indian media sector in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1614594/india-genai-investment-by-mande-sector/
EY. "Inclination to invest in generative artificial intelligence by the Indian media sector in 2024." Chart. January 16, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1614594/india-genai-investment-by-mande-sector/
EY. (2025). Inclination to invest in generative artificial intelligence by the Indian media sector in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1614594/india-genai-investment-by-mande-sector/
EY. "Inclination to Invest in Generative Artificial Intelligence by The Indian Media Sector in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jan 2025, /statistics/1614594/india-genai-investment-by-mande-sector/
EY, Inclination to invest in generative artificial intelligence by the Indian media sector in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1614594/india-genai-investment-by-mande-sector/ (last visited July 28, 2026)
Inclination to invest in generative artificial intelligence by the Indian media sector in 2024 [Graph], EY, January 16, 2025. [Online]. Available: /statistics/1614594/india-genai-investment-by-mande-sector/
