This statistic presents information on preference of Instagram and Snapchat Stories among users in the United States as of August 2016, sorted by age group. During the survey, ** percent of respondents aged 18 to 34 years stated that they would much rather use Snapchat Stories.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
YouGov. (September 8, 2016). Social media user preference of Snapchat Stories and Instagram stories in the United States as of August 2016, by age group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/612823/snapchat-instagram-stories-preference-us-age-group/
YouGov. "Social media user preference of Snapchat Stories and Instagram stories in the United States as of August 2016, by age group." Chart. September 8, 2016. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/612823/snapchat-instagram-stories-preference-us-age-group/
YouGov. (2016). Social media user preference of Snapchat Stories and Instagram stories in the United States as of August 2016, by age group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/612823/snapchat-instagram-stories-preference-us-age-group/
YouGov. "Social Media User Preference of Snapchat Stories and Instagram Stories in The United States as of August 2016, by Age Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 8 Sep 2016, /statistics/612823/snapchat-instagram-stories-preference-us-age-group/
YouGov, Social media user preference of Snapchat Stories and Instagram stories in the United States as of August 2016, by age group ÌÇÐÄÆÆ½â°æ, /statistics/612823/snapchat-instagram-stories-preference-us-age-group/ (last visited July 28, 2026)
Social media user preference of Snapchat Stories and Instagram stories in the United States as of August 2016, by age group [Graph], YouGov, September 8, 2016. [Online]. Available: /statistics/612823/snapchat-instagram-stories-preference-us-age-group/