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Social media platforms actively used by companies in South Africa from 2018 to 2022

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Sources

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Release date

June 2022

Region

South Africa

Survey time period

2018 to 2022

Supplementary notes

The original question was: "On which platforms is your company currently active?"

Citation formats

Social media platforms used by companies in South Africa 2018-2022

Published by Thuy D., Aug 24, 2022
Facebook was the most used social media platform by South African companies in recent years. As of 2022, ** percent of the companies in South Africa actively used Facebook. This was a drop compared to 2021 when ** percent of the South African companies used the social media platform. Moreover, in 2022, LinkedIn, Instagram, and Twitter followed, with shares of ** percent, ** percent, and ** percent, respectively. Over the observed period, the usage of the different social media platforms has seen different trends. For instance, the use of LinkedIn has been growing yearly, while South African companies' usage of Twitter has been decreasing.
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