Snapchat users in Latin America by country 2025| ��ƽ��

Number of Snapchat users in selected Latin American countries as of November 2025 (in millions)

Characteristic	Number of users in millions
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Release date

November 2025

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Region

Latin America and the Caribbean

Survey time period

November 2025

Supplementary notes

*Puerto Rico is an unincorporated territory of the United States.

*All values are estimates. Figures relate to an addressable audience only and may not include all users for each location or language. Figures may also not match the active userbase.

The figures have been rounded.

Citation formats

As of November 2025, there were **** million users of Snapchat in Mexico. This was followed by Brazil and Colombia with *** million and **** million Snapchat users, respectively.

Snapchat is more popular among young Mexicans

According to another source, the number of Snapchat users in Mexico can be significantly lower, but it had an estimated ** percent growth between 2018 and 2021. The app was particularly popular among young adults. As of August 2019, more than one out of ten mobile phone users aged between 18 and 24 years in Mexico were on Snapchat.

TikTok time in Latin America

The region also saw this Beijing-based app as an increasing trend in 2020. In January of that year, Brazil alone concentrated over ** percent of all TikTok installs worldwide. The mobile app turned into a major online platform for celebrities, with **** of them making into the top six most followed TikTok accounts in Brazil as of August 2020. Concurrently, the number of unique visitors to TikTok in Mexico increased by *** percent between January and July 2020.