By 2026, it is estimated that Facebook is going to remain the social media with the highest penetration rate and with most users in Latin America, despite having a decreasing rate already since 2020. Meanwhile, TikTok was expected to have the highest growth in the region, reaching a penetration more than than two times bigger than Twitter and 3.5 times larger than Snapchat.
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eMarketer, & Twitter. (February 1, 2023). Social networks user penetration in Latin America from 2020 to 2026, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1383333/social-networks-user-penetration-reach-by-platform-latin-america/
eMarketer, und Twitter. "Social networks user penetration in Latin America from 2020 to 2026, by platform." Chart. February 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1383333/social-networks-user-penetration-reach-by-platform-latin-america/
eMarketer, Twitter. (2023). Social networks user penetration in Latin America from 2020 to 2026, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1383333/social-networks-user-penetration-reach-by-platform-latin-america/
eMarketer, and Twitter. "Social Networks User Penetration in Latin America from 2020 to 2026, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2023, /statistics/1383333/social-networks-user-penetration-reach-by-platform-latin-america/
eMarketer & Twitter, Social networks user penetration in Latin America from 2020 to 2026, by platform ÌÇÐÄÆƽâ°æ, /statistics/1383333/social-networks-user-penetration-reach-by-platform-latin-america/ (last visited July 30, 2026)
Social networks user penetration in Latin America from 2020 to 2026, by platform [Graph], eMarketer, & Twitter, February 1, 2023. [Online]. Available: /statistics/1383333/social-networks-user-penetration-reach-by-platform-latin-america/
