| Characteristic | Printed flyers* | Digital flyers* |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Source
Release date
June 2018
More information
Region
Netherlands
Survey time period
November 2017, January 2018 and March 2018
Number of respondents
6,647 respondents
Age group
13 years and older
Special properties
respondents with access to the internet
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
* The source defines: "The net reach of folders in a branch: all people who have read an average edition of at least one folder in the branch."
To measure the reach, the following 'personal care' flyers were used: Kruidvat, Etos and De Tuinen.
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