Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.
Information on random sample:
2018: 23,086 respondents, projected base of 70.45 million persons
2019: 23,120 respondents, projected base of 70.60 million persons
2020: 23,138 respondents, projected base of 70.63 million persons
2021: 23,299 respondents, projected base of 70.54 million persons
The figures refer to the following studies: 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.
You can find more information on the methodology of the study and in the .
Figures have been rounded for easier understanding.
Citation formats
Frequency of reading brochures from direct mail advertising in Germany 2018-2021
This statistic shows the number of people reading brochures and leaflets from direct mail advertising in Germany from 2018 to 2021, by frequency. In 2021, **** million Germans aged 14 years and older spent time reading brochures and leaflets from direct mail advertising several times a week.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 17, 2021). Number of people reading brochures and leaflets from direct mail advertising in Germany from 2018 to 2021, by frequency (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/383369/reading-direct-mail-advertising-brochures-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of people reading brochures and leaflets from direct mail advertising in Germany from 2018 to 2021, by frequency (in millions)." Chart. November 17, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/383369/reading-direct-mail-advertising-brochures-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2021). Number of people reading brochures and leaflets from direct mail advertising in Germany from 2018 to 2021, by frequency (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/383369/reading-direct-mail-advertising-brochures-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Number of People Reading Brochures and Leaflets from Direct Mail Advertising in Germany from 2018 to 2021, by Frequency (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Nov 2021, /statistics/383369/reading-direct-mail-advertising-brochures-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Number of people reading brochures and leaflets from direct mail advertising in Germany from 2018 to 2021, by frequency (in millions) ÌÇÐÄÆƽâ°æ, /statistics/383369/reading-direct-mail-advertising-brochures-germany/ (last visited July 22, 2026)
Number of people reading brochures and leaflets from direct mail advertising in Germany from 2018 to 2021, by frequency (in millions) [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 17, 2021. [Online]. Available: /statistics/383369/reading-direct-mail-advertising-brochures-germany/
