| Characteristic | Printed flyers* | Digital flyers* |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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June 2018
Netherlands
November 2017, January 2018 and March 2018
6,647 respondents
13 years and older
respondents had access to the internet
Computer-assisted web interviews (CAWI)
* The source defines: "The net reach of folders in a branch: all people who have read an average edition of at least one folder in the branch."
The paper flyers used to measure reach in 2017 and 2018: Media Markt, BCC, Expert, Praxis, Gamma, Karwei, Formido, Hornbach, Welkoop, Intratuin, Bristol, Wibra, terStal, Zeeman, Specsavers, Hans Anders, Kruidvat, Etos, Holland & Barrett (formerly De Tuinen), DIO, ICI Paris, DA, Trekpleister, Seats and Sofas, Prominent, Woonsquare, Beter Bed, Jysk, Kwantum, Leen Bakker, Aldi, Lidl, Dirk, Coop, Albert Heijn, Plus, Gall&Gall, Blokker, Hema, OP=OP, Xenos, ANWB, Big Bazar and Intertoys.
