Online video in Belgium - statistics & facts
Belgium's use of on-demand streaming follows a growth pattern like most European countries, but behind that of neighboring countries Luxembourg and the Netherlands. Online video services such as Netflix seemed especially popular in the Netherlands, with more than 40 percent of households in the country having an SVOD subscription in 2018. This SVOD penetration rate among households reached 26 percent in Belgium that year, which was comparable to Luxembourg. Growth in that country between 2017 and 2018, however, was faster than the increase found in Belgium. Based on the daily active users (DAU), Netflix was used around four times less each day than the YouTube app. Additionally, the use of the Netflix app was not significantly higher than that of the VTM GO app, a video on-demand application from the biggest commercial television station in Dutch-speaking Flanders.
