Daniel Slotta
Research expert covering Greater China
Linear TV and video streaming in the Benelux - statistics & facts
Are streaming services such as Netflix, Disney+ and Amazon Prime Video replacing traditional television? An analysis for the Benelux region, or the countries of Belgium, the Netherlands and Luxembourg, reveals mixed results. In terms of the average household penetration rate of SVOD, Dutch households were well ahead of their Belgian and Luxembourg counterparts in 2018. That year, over 40 percent of households in the Netherlands had a subscription to a video streaming service, whereas this figure was around 26 percent in both Belgium and Luxembourg. This large difference can also be observed when looking at an estimation of the number of Netflix subscribers in the three countries. The Netherlands was predicted to have around 3.8 million subscribers at the end of 2019 (in a population of around 17 million in the same year), whilst Belgium had around one million (nearly 11.5 million inhabitants) and Luxembourg having almost 67,000 (roughly 614,000 residents in 2019).
