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Change of newspaper coupon use among U.S. consumers 2015, by generation

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Source

Release date

March 2016

Region

United States

Survey time period

Third quarter of 2015

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Millennials: born from 1982 to 1998; Generation X: born from 1965 to 1981; Baby Boomers: born from 1946 to 1964.

Citation formats

U.S. consumers: change of newspaper coupon use 2015, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 1, 2016
This statistic shows the results of a survey on the change of newspaper coupon use among U.S. consumers in 2015, by generation. According to the report, approximately ** percent of the Millennial respondents said that their use of paper coupons they had taken from newspaper coupon books did not change compared to the previous year.
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Printed media in EuropeMagazine IndustryNewspaper industry in the U.S.Print media industry in the U.S.Digital publishing industry
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