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How did your use of paperless discounts change compared to the previous year?*

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Source

Release date

March 2016

Region

United States

Survey time period

Third quarter of 2015

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

* Paperless discounts refer to discounts which are received via smartphones or mobile devices and/or downloaded onto store IDs or loyalty cards.

Citation formats

Change of paperless discount use among U.S. consumers 2015

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 1, 2016
This statistic shows the results of a survey on the change of paperless discount use among U.S. consumers in 2015. According to the report, approximately ** percent of the respondents said that their use of paperless discounts did not change compared to the previous year.
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CPG industry advertising in the U.S.Advertising in the United StatesOnline grocery shopping in the United StatesFood shopping behavior in the U.S.Food advertising in the United States
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