* Forecast. Digital display ads transacted via an API, inlcuding everything from publisher-erected APIs to more standardized RTB technology; inlcudes native ads and ads on social networks; includes advertising that appears on desktop/laptop computers, mobile phones, tablets and other internet-connected devices. Total programmatic advertising includes banners, rich media, sponsorships, video and other.
Citation formats
Programmatic share in digital display ad spend in Canada 2014-2017
The timeline presents information on the share of programmatic in total digital display advertising spending in Canada in 2014 and provides a forecast until 2017. According to the source, programmatic spending will account for ** percent of total digital display ad expenditures in 2015.
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eMarketer. (October 13, 2015). Share of programmatic in total digital display advertising spending in Canada from 2014 to 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/472252/programmatic-share-digital-display-advertising-spending-canada/
eMarketer. "Share of programmatic in total digital display advertising spending in Canada from 2014 to 2017." Chart. October 13, 2015. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/472252/programmatic-share-digital-display-advertising-spending-canada/
eMarketer. (2015). Share of programmatic in total digital display advertising spending in Canada from 2014 to 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/472252/programmatic-share-digital-display-advertising-spending-canada/
eMarketer. "Share of Programmatic in Total Digital Display Advertising Spending in Canada from 2014 to 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Oct 2015, /statistics/472252/programmatic-share-digital-display-advertising-spending-canada/
eMarketer, Share of programmatic in total digital display advertising spending in Canada from 2014 to 2017 ÌÇÐÄÆƽâ°æ, /statistics/472252/programmatic-share-digital-display-advertising-spending-canada/ (last visited August 01, 2026)
Share of programmatic in total digital display advertising spending in Canada from 2014 to 2017 [Graph], eMarketer, October 13, 2015. [Online]. Available: /statistics/472252/programmatic-share-digital-display-advertising-spending-canada/
