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Characteristics of mobile video advertising expected by mobile viewers in the United States in 1st quarter 2015, by device

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Source

Release date

July 2015

Region

United States

Survey time period

Q1 2015

Number of respondents

3,250 respondents

Age group

13-54 years

Special properties

consumers who watch video on a mobile device at least once a month

Method of interview

Online survey

Citation formats

Mobile video ad expected characteristics in the U.S. Q1 2015, by device

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 11, 2015
The statistic shows information on characteristics of mobile video advertising expected by mobile viewers in the United States in the first quarter of 2015, broken down by device. According to the source, ** percent of respondents wanted tablet video advertising to be entertaining, ** percent wished it was informative and ** percent preferred it to be funny.
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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsDigital video advertising and marketing worldwideProgrammatic advertising in the United States
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