* According to the source: "Net figures after agency discounts." The source does not provide any information regarding missing percentage points to 100 percent. The source does not provide any information regarding percentage points exceeding 100 percent.
Citation formats
Display advertising revenue allocation in the Netherlands 2013-2017, by format
This statistic illustrates the allocation of display advertising revenue by format in the Netherlands from 2013 to 2017. Video advertising took an ** percent share of Dutch display advertising in 2017.
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IAB (U.S.), & Deloitte. (April 1, 2018). Distribution of online display advertising revenue in the Netherlands from 2013 to 2017, by format* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/449952/display-ad-revenue-by-format-in-the-netherlands/
IAB (U.S.), und Deloitte. "Distribution of online display advertising revenue in the Netherlands from 2013 to 2017, by format*." Chart. April 1, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/449952/display-ad-revenue-by-format-in-the-netherlands/
IAB (U.S.), Deloitte. (2018). Distribution of online display advertising revenue in the Netherlands from 2013 to 2017, by format*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/449952/display-ad-revenue-by-format-in-the-netherlands/
IAB (U.S.), and Deloitte. "Distribution of Online Display Advertising Revenue in The Netherlands from 2013 to 2017, by Format*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2018, /statistics/449952/display-ad-revenue-by-format-in-the-netherlands/
IAB (U.S.) & Deloitte, Distribution of online display advertising revenue in the Netherlands from 2013 to 2017, by format* ÌÇÐÄÆƽâ°æ, /statistics/449952/display-ad-revenue-by-format-in-the-netherlands/ (last visited July 30, 2026)
Distribution of online display advertising revenue in the Netherlands from 2013 to 2017, by format* [Graph], IAB (U.S.), & Deloitte, April 1, 2018. [Online]. Available: /statistics/449952/display-ad-revenue-by-format-in-the-netherlands/
