* YouGov BrandIndex awards brands Buzz scores based on a survey of respondents that asks: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014.
All Buzz scores listed have been rounded to a single decimal place.
Citation formats
Ranking of national treasure brands in Denmark 2014, ranked by Buzz score
This statistic shows a ranking of national treasure brands in Denmark by average Buzz score in 2014. Novo Nordisk ranked highest with a score of 23.8. Ranked second and third were Mærsk and Vestas.
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YouGov. (December 31, 2014). Ranking of national treasure brands ranked by Buzz score in Denmark in 2014 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/443709/leading-national-treasure-brands-by-buzz-score-in-denmark/
YouGov. "Ranking of national treasure brands ranked by Buzz score in Denmark in 2014." Chart. December 31, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/443709/leading-national-treasure-brands-by-buzz-score-in-denmark/
YouGov. (2014). Ranking of national treasure brands ranked by Buzz score in Denmark in 2014. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/443709/leading-national-treasure-brands-by-buzz-score-in-denmark/
YouGov. "Ranking of National Treasure Brands Ranked by Buzz Score in Denmark in 2014." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Dec 2014, /statistics/443709/leading-national-treasure-brands-by-buzz-score-in-denmark/
YouGov, Ranking of national treasure brands ranked by Buzz score in Denmark in 2014 ÌÇÐÄÆƽâ°æ, /statistics/443709/leading-national-treasure-brands-by-buzz-score-in-denmark/ (last visited July 28, 2026)
Ranking of national treasure brands ranked by Buzz score in Denmark in 2014 [Graph], YouGov, December 31, 2014. [Online]. Available: /statistics/443709/leading-national-treasure-brands-by-buzz-score-in-denmark/
