In 2025, Guinness—a beer brand owned by Diageo—had a brand value of over billion U.S. dollars and was the most valuable Irish brand. The Irish beer brand increased its brand value from *** billion in 2021 to *** billion in 2025, reflecting substantial growth over four years. In 2022, Guinness belonged to the best-selling imported beer brands in the United States.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Brand Finance. (April 8, 2025). Brand value of Guinness worldwide from 2020 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/1313802/guinness-brand-value/
Brand Finance. "Brand value of Guinness worldwide from 2020 to 2025 (in billion U.S. dollars)." Chart. April 8, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/1313802/guinness-brand-value/
Brand Finance. (2025). Brand value of Guinness worldwide from 2020 to 2025 (in billion U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/1313802/guinness-brand-value/
Brand Finance. "Brand Value of Guinness Worldwide from 2020 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 8 Apr 2025, /statistics/1313802/guinness-brand-value/
Brand Finance, Brand value of Guinness worldwide from 2020 to 2025 (in billion U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/1313802/guinness-brand-value/ (last visited July 15, 2026)
Brand value of Guinness worldwide from 2020 to 2025 (in billion U.S. dollars) [Graph], Brand Finance, April 8, 2025. [Online]. Available: /statistics/1313802/guinness-brand-value/