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Brand loyalty among consumers in the United States as of December 2014, by category and gender

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Sources

Release date

December 2014

Region

United States

Survey time period

December 2014

Number of respondents

> 4,300

Age group

21 to 69 years

Special properties

survey conducted among individuals in the U.S., UK, Brazil and China

Supplementary notes

The source does not provide further information on the survey methdology (type of survey used).
The source phrased the question as follows: "In each of the following categories, would you describe yourself as loyal to certain brands, or are you open to a variety of brands?" - statistic shows summary results of loyalty to certain brands.

Citation formats

Brand loyalty among U.S. consumers in 2014, by category and gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 23, 2015
This statistic presents information on brand loyalty among consumers in the United States as of ***, broken down by category and gender. Survey respondents were asked if they would describe themselves as loyal to certain brands or if they are open to a variety of brands. Within the apparel category, ** percent of female respondents stated to be brand loyal.
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Brands in IndiaLuxury goods market in IndiaAdvertising industry in IndiaDigital advertising in IndiaDigital marketing in India
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