* The brands are monitored on the basis of approximately 200 distinct characteristics, which are allocated to 15 positive perceptional dimensions (value drivers) and 15 negative perceptional dimensions (risk drivers). The scale states each dimension's frequency relative to all statements about the brand in the defined time period. Together, these 15 dimensions make up the media perception
TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media. Contributions (clippings) from approx. 15’000 international print, 750’000 online, and 250 million social media, as well as financial market information (market capitalization of companies) form the basis of the analysis. Social media consist primarily of blogs, Facebook, and forum contributions. Low text content like Twitter is excluded.
Percentage points exceeding 100 percent are due to rounding.
Citation formats
Worldwide media perception of Elsevier 2020, by characteristic
This statistic illustrates the media perception of the Dutch brand Elsevier in 2020, broken down by characteristic. According to data published by , **** percent of analyzed media content described Elsevier's innovation in a positive manner.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Adwired AG. (October 20, 2020). Worldwide media perception* of the Dutch brand Elsevier in 2020, by characteristic [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/973117/worldwide-media-perception-of-elsevier/
Adwired AG. "Worldwide media perception* of the Dutch brand Elsevier in 2020, by characteristic." Chart. October 20, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/973117/worldwide-media-perception-of-elsevier/
Adwired AG. (2020). Worldwide media perception* of the Dutch brand Elsevier in 2020, by characteristic. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/973117/worldwide-media-perception-of-elsevier/
Adwired AG. "Worldwide Media Perception* of The Dutch Brand Elsevier in 2020, by Characteristic." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Oct 2020, /statistics/973117/worldwide-media-perception-of-elsevier/
Adwired AG, Worldwide media perception* of the Dutch brand Elsevier in 2020, by characteristic ÌÇÐÄÆƽâ°æ, /statistics/973117/worldwide-media-perception-of-elsevier/ (last visited July 21, 2026)
Worldwide media perception* of the Dutch brand Elsevier in 2020, by characteristic [Graph], Adwired AG, October 20, 2020. [Online]. Available: /statistics/973117/worldwide-media-perception-of-elsevier/
