The statistic presents real-time bidding premium display advertising spending in 2012 and 2013 as well as a forecast until 2018 in the United States, by format. International Data Corporation projected that online display ad sales would amount to million U.S. dollars in 2014.
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IDC. (March 31, 2014). Real-time bidding premium display advertising spending in the United States (USA) from 2012 to 2018, by format (in million U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 06, 2026, from /statistics/415816/rtb-based-premium-display-ad-sales-in-the-usa-by-format/
IDC. "Real-time bidding premium display advertising spending in the United States (USA) from 2012 to 2018, by format (in million U.S. dollars)." Chart. March 31, 2014. ÌÇÐÄÆÆ½â°æ. Accessed August 06, 2026. /statistics/415816/rtb-based-premium-display-ad-sales-in-the-usa-by-format/
IDC. (2014). Real-time bidding premium display advertising spending in the United States (USA) from 2012 to 2018, by format (in million U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 06, 2026. /statistics/415816/rtb-based-premium-display-ad-sales-in-the-usa-by-format/
IDC. "Real-time Bidding Premium Display Advertising Spending in The United States (Usa) from 2012 to 2018, by Format (in Million U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 31 Mar 2014, /statistics/415816/rtb-based-premium-display-ad-sales-in-the-usa-by-format/
IDC, Real-time bidding premium display advertising spending in the United States (USA) from 2012 to 2018, by format (in million U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/415816/rtb-based-premium-display-ad-sales-in-the-usa-by-format/ (last visited August 06, 2026)
Real-time bidding premium display advertising spending in the United States (USA) from 2012 to 2018, by format (in million U.S. dollars) [Graph], IDC, March 31, 2014. [Online]. Available: /statistics/415816/rtb-based-premium-display-ad-sales-in-the-usa-by-format/