'Speciality' purchases include categories such as fashion, homeware and entertainment products. 'Consumables' includes groceries and health and beauty products.
Respondents covered a representative spread of ages (18 to over 65), incomes (less than 15,000 GBP to over 119,000 GBP) and education levels (no qualifications to advanced degrees).
Citation formats
Importance of new retail payment methods to UK shoppers 2014, by purchase type
This statistic shows the results of a survey asking shoppers how important the acceptance by retailers of new payment options, such as digital wallets, Pay Pal and Softcard, are in the United Kingdom (UK) in 2014. Respondents were asked to rate on a scale of 1 to 5 (5 being very important) for speciality and consumable purchases. Of the respondents, 18 percent found new payment options very important for speciality purchases, such as homeware, fashion and entertainment products, while 17 percent found it very important for consumables, including groceries and healthy and beauty products.
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Cognizant. (November 1, 2014). How important is acceptance of new payment options such as digital wallets, PayPal, Softcard etc? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/383223/importance-of-new-payment-methods-to-shoppers-united-kingdom-uk/
Cognizant. "How important is acceptance of new payment options such as digital wallets, PayPal, Softcard etc?." Chart. November 1, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/383223/importance-of-new-payment-methods-to-shoppers-united-kingdom-uk/
Cognizant. (2014). How important is acceptance of new payment options such as digital wallets, PayPal, Softcard etc?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/383223/importance-of-new-payment-methods-to-shoppers-united-kingdom-uk/
Cognizant. "How Important Is Acceptance of New Payment Options Such as Digital Wallets, Paypal, Softcard Etc?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Nov 2014, /statistics/383223/importance-of-new-payment-methods-to-shoppers-united-kingdom-uk/
Cognizant, How important is acceptance of new payment options such as digital wallets, PayPal, Softcard etc? ÌÇÐÄÆƽâ°æ, /statistics/383223/importance-of-new-payment-methods-to-shoppers-united-kingdom-uk/ (last visited August 04, 2026)
How important is acceptance of new payment options such as digital wallets, PayPal, Softcard etc? [Graph], Cognizant, November 1, 2014. [Online]. Available: /statistics/383223/importance-of-new-payment-methods-to-shoppers-united-kingdom-uk/
