* Research was carried out in two waves. The source indicates the survey was conducted with questions put to a total sample of 16,039 adults across 20 countries in September 2013 or to a sample of 16,167 adults in October 2013.
Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America, and approximately 500+ individuals were surveyed in Argentina, Belgium, Poland, Russia, Saudi Arabia, South Korea, Sweden and Turkey.
Data has been weighted to the known national populations.
Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.
Citation formats
Consumer opinion: buying from responsible brands in European countries 2013
This statistic displays consumer attitudes toward buying from brands that act responsibly in selected European countries in 2013. As of fall 2013, 39 percent of respondents in Great Britain agreed that they buy from brands that act responsibly, even if it means spending more.
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Ipsos. (June 30, 2014). To what extent do you agree or disagree? I try to buy products from brands that act responsibly, even if it means spending more. [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/350620/european-consumers-buying-from-responsible-brands/
Ipsos. "To what extent do you agree or disagree? I try to buy products from brands that act responsibly, even if it means spending more.." Chart. June 30, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/350620/european-consumers-buying-from-responsible-brands/
Ipsos. (2014). To what extent do you agree or disagree? I try to buy products from brands that act responsibly, even if it means spending more.. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/350620/european-consumers-buying-from-responsible-brands/
Ipsos. "To What Extent Do You Agree or Disagree? I Try to Buy Products from Brands That Act Responsibly, Even If It Means Spending More.." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2014, /statistics/350620/european-consumers-buying-from-responsible-brands/
Ipsos, To what extent do you agree or disagree? I try to buy products from brands that act responsibly, even if it means spending more. ÌÇÐÄÆƽâ°æ, /statistics/350620/european-consumers-buying-from-responsible-brands/ (last visited July 30, 2026)
To what extent do you agree or disagree? I try to buy products from brands that act responsibly, even if it means spending more. [Graph], Ipsos, June 30, 2014. [Online]. Available: /statistics/350620/european-consumers-buying-from-responsible-brands/
