* 2018 survey excluded answers from Ireland and Turkey. 2,500 respondents. Survey conducted between October and November of 2018.
** Countries included: Germany, Italy, Spain, Switzerland, France, Austria, United Kingdom, Poland, Sweden, Luxembourg, Ireland and Turkey.
This question was phrased by the source as follows: "what is your general preference for payments when you are shopping or paying for services? Answer: ‘cash’"
Citation formats
Customer preference for cash when shopping or paying for goods in Europe 2020
Across Europe, the preference for cash when shopping or paying for services has decreased between 2018 and 2020, according to survey findings. Respondents from Switzerland, Italy and Poland saw the highest drop in cash as a preference for shopping.
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PwC, & Strategy&. (September 30, 2020). Customer preference for cash when shopping or paying for goods in Europe in 2018 and 2020, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1218148/consumer-preference-for-cash-when-shopping-or-paying-for-services-in-europe/
PwC, und Strategy&. "Customer preference for cash when shopping or paying for goods in Europe in 2018 and 2020, by country." Chart. September 30, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1218148/consumer-preference-for-cash-when-shopping-or-paying-for-services-in-europe/
PwC, Strategy&. (2020). Customer preference for cash when shopping or paying for goods in Europe in 2018 and 2020, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1218148/consumer-preference-for-cash-when-shopping-or-paying-for-services-in-europe/
PwC, and Strategy&. "Customer Preference for Cash When Shopping or Paying for Goods in Europe in 2018 and 2020, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Sep 2020, /statistics/1218148/consumer-preference-for-cash-when-shopping-or-paying-for-services-in-europe/
PwC & Strategy&, Customer preference for cash when shopping or paying for goods in Europe in 2018 and 2020, by country ÌÇÐÄÆƽâ°æ, /statistics/1218148/consumer-preference-for-cash-when-shopping-or-paying-for-services-in-europe/ (last visited July 30, 2026)
Customer preference for cash when shopping or paying for goods in Europe in 2018 and 2020, by country [Graph], PwC, & Strategy&, September 30, 2020. [Online]. Available: /statistics/1218148/consumer-preference-for-cash-when-shopping-or-paying-for-services-in-europe/
