| Characteristic | Always / mostly own-brand | A mix between the two | Always / mostly branded |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Source
Release date
July 2014
More information
Region
United Kingdom (Great Britain)
Survey time period
May 6 to 14, 2014
Number of respondents
1,451 respondents
Age group
22-60 years
Special properties
Main/joint household shoppers
Method of interview
Online survey
Supplementary notes
Full question was "thinking about own brand/private label groceries (such as Tesco/Lidl own brand) versus branded products (brands like Cadbury, Coca-cola), which would you be most likely to choose when grocery shopping?"
Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)
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