Between 2021 and 2025, private labels in Dutch supermarket retail saw their market share progressively grow. If in the first year they accounted for close to ** percent of the market, by 2025 that figure had reached **Â percent. Food inflation is seen as the main cause for the rise of private label, as these products are often cheaper than manufacturer brand alternatives.
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Global Retail Brands, & PLMA. (March 16, 2026). Market share of private label and name brands in supermarkets in the Netherlands from 2021 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1377162/private-label-food-market-share-netherlands/
Global Retail Brands, und PLMA. "Market share of private label and name brands in supermarkets in the Netherlands from 2021 to 2025." Chart. March 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1377162/private-label-food-market-share-netherlands/
Global Retail Brands, PLMA. (2026). Market share of private label and name brands in supermarkets in the Netherlands from 2021 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1377162/private-label-food-market-share-netherlands/
Global Retail Brands, and PLMA. "Market Share of Private Label and Name Brands in Supermarkets in The Netherlands from 2021 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Mar 2026, /statistics/1377162/private-label-food-market-share-netherlands/
Global Retail Brands & PLMA, Market share of private label and name brands in supermarkets in the Netherlands from 2021 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/1377162/private-label-food-market-share-netherlands/ (last visited July 25, 2026)
Market share of private label and name brands in supermarkets in the Netherlands from 2021 to 2025 [Graph], Global Retail Brands, & PLMA, March 16, 2026. [Online]. Available: /statistics/1377162/private-label-food-market-share-netherlands/
