| Characteristic | 2013 | 2014 |
|---|---|---|
| - | - | - |
| - | - | - |
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Source
Sources
Release date
July 2014
More information
Region
United Kingdom
Survey time period
2013 and 2014
Number of respondents
2,032*
Special properties
smartphone and tablet users; mobile shoppers**
Method of interview
Online survey
Supplementary notes
* n (2013) = 1,608, n (2014) = 2,032
** All respondents had used their mobile device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
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