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Devices favored by online shoppers in the United Kingdom (UK) and the European Union (EU) in 2022

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Source

Release date

October 2022

Region

United Kingdom, EU

Survey time period

August 2022

Supplementary notes

Respondents to survey were 2,700 consumers across 10 countries.

In this question, respondents were only allowed to give one answer, their favored device when shopping online.

Citation formats

Devices preferred by consumers for online shopping in the UK and the EU in 2022

Published by
Yihan Ma,
Feb 21, 2023
In 2022, approximately ** percent of respondents from the United Kingdom (UK) and ** percent of respondents from the European Union (EU) preferred to use mobile phones when shopping online, more than any other device type. Computer devices were the second most popular, with ** percent of respondents from each region saying they preferred to use them over any other device type. Tablets were significantly less popular than either mobile or computer devices in both regions.
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