During a November 2019 survey it was found that the average number of reviews U.S. consumers read before trusting a business was ten. However, younger age groups were more likely to read more reviews before trusting a business.
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BrightLocal. (December 11, 2019). How many online reviews do you need to read before you feel that you can trust a business? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/315738/business-trust-number-online-reviews/
BrightLocal. "How many online reviews do you need to read before you feel that you can trust a business?." Chart. December 11, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/315738/business-trust-number-online-reviews/
BrightLocal. (2019). How many online reviews do you need to read before you feel that you can trust a business?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/315738/business-trust-number-online-reviews/
BrightLocal. "How Many Online Reviews Do You Need to Read before You Feel That You Can Trust a Business?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Dec 2019, /statistics/315738/business-trust-number-online-reviews/
BrightLocal, How many online reviews do you need to read before you feel that you can trust a business? ÌÇÐÄÆƽâ°æ, /statistics/315738/business-trust-number-online-reviews/ (last visited July 26, 2026)
How many online reviews do you need to read before you feel that you can trust a business? [Graph], BrightLocal, December 11, 2019. [Online]. Available: /statistics/315738/business-trust-number-online-reviews/
