| Characteristic | Much less positive | Somewhat less positive | No impact | Much more positive | Somewhat more positive |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
Release date
September 2013
More information
Region
United Kingdom
Survey time period
June 12-19, 2013
Number of respondents
1,254 respondents
Age group
18 years and older
Special properties
UK residents; Not employed in advertising, marketing research, PR
Method of interview
Online survey
Supplementary notes
* The source provides the following explaination: "At the heart of the European Self–Regulatory Programme on OBA is an interactive pan–European icon to identify ads on all websites that are delivered to internet users through OBA. This icon, known as the OBA Icon is a consumer facing interactive symbol that links consumers to mechanisms for users to control preferences."
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