| Characteristic | Someone will hack into the device and do something malicious | I don't know how the information that is collected by these device(s) will be used | Companies/organizations will sell my personal information to other companies/organizations | Organizations will be able to track my life (e.g., actions, whereabouts, etc.) | Companies/organizations will use my personal information to market to me | I have no concerns | Other |
|---|---|---|---|---|---|---|---|
| 2013 | 24.4% | 20.9% | 14.5% | 17.1% | 8.2% | 14.1% | 0.8% |
| 2014 | 31% | 22% | 19% | 12% | 8% | 7% | 0% |
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Source
Source
Release date
October 2014
More information
Region
United Kingdom
Survey time period
2013 to 2014**
Number of respondents
1,001*
Special properties
employed consumers
Method of interview
Online survey
Supplementary notes
* n (2013) = 1000; n (2014) = 1001.
** Date of most recent survey was September 8-17, 2014.
Age of respondents not specified.
"Internet of Things" refers to machines, devices, sensors, cars, cameras, appliances and other items that are connected to the Internet and often to each other.Examples of connected devices include: Smart TVs, smartwatches, GPS navigation devices, electronic toll collection devices and wireless fitness trackers.
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