| Characteristic | Total engagement | Engagement rate | Rank |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Source
Release date
April 2024
More information
Region
Worldwide
Survey time period
2023
Number of respondents
100 beauty brands
Special properties
*engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions
Supplementary notes
According to the source: "We define engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions. Engagement rate is defined as the total engagement divided by audience size."
Citation formats
