Fenty Beauty brand profile U.S. 2022| ��ƽ��

Fenty Beauty brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the United States in 2022

Characteristic	Share of respondents
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Number of respondents

868 respondents

Age group

18-64 years

Special properties

respondents who use cosmetics & make-up

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to cosmetics & make-up, which of the following brands do you like?
Brand usage: When it comes to cosmetics & make-up, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to cosmetics & make-up, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Fenty Beauty in the United States?
When it comes to cosmetics and make-up users, brand awareness of Fenty Beauty is at *** in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Fenty Beauty in the United States?
In total, *** of U.S. cosmetics and make-up users say they like Fenty Beauty. However, in actuality, among the *** of U.S. respondents who know Fenty Beauty, *** of people like the brand.

What is the usage share of Fenty Beauty in the United States?
All in all, *** of cosmetics and make-up users in the United States use Fenty Beauty. That means, of the *** who know the brand, *** use them.

How loyal are the users of Fenty Beauty?
Around *** of cosmetics and make-up users in the United States say they are likely to use Fenty Beauty again. Set in relation to the *** usage share of the brand, this means that *** of their users show loyalty to the brand.

What's the buzz around Fenty Beauty in the United States?
In September 2022, about *** of U.S. cosmetics and make-up users had heard about Fenty Beauty in the media, on social media, or in advertising over the past three months. Of the *** who know the brand, that's ***, meaning at the time of the survey there's some buzz around Fenty Beauty in the United States.

Millennials know Fenty Beauty like no one else

Comparing Fenty Beauty’s brand KPIs between different generations in the U.S., it is apparent that Gen Z and Millennials are Fenty Beauty’s core audience. Fenty Beauty’s brand awareness is highest among Millenials, followed by Gen Z, while it is lowest among Baby Boomer.
A stark contrast can also be seen between Fenty Beauty users and non-users in the U.S. when it comes to the most important aspects in life. Fenty beauty users value success and advancing in their career way higher than non-users and value an honest and respectable life not as high.