The survey was conducted among 274 respondents [119 client-side marketers (members of the ANA), 80 media sellers and 75 agencies]. The source does not provide information on the type of survey used.
Citation formats
Methods of managing integrated multiscreen campaigns in the U.S. 2013
The graph presents data on methods of managing integrated multiscreen campaigns in the United States as of August 2013. Among the survey marketers, ** percent stated they applied hybrid management methods for their integrated multiscreen campaigns.
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ANA, & Nielsen. (December 5, 2013). How does your organization typically manage integrated multi-screen advertising campaigns today? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/291264/methods-managing-integrated-multiscreen-campaigns-usa/
ANA, und Nielsen. "How does your organization typically manage integrated multi-screen advertising campaigns today?." Chart. December 5, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/291264/methods-managing-integrated-multiscreen-campaigns-usa/
ANA, Nielsen. (2013). How does your organization typically manage integrated multi-screen advertising campaigns today?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/291264/methods-managing-integrated-multiscreen-campaigns-usa/
ANA, and Nielsen. "How Does Your Organization Typically Manage Integrated Multi-screen Advertising Campaigns Today?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2013, /statistics/291264/methods-managing-integrated-multiscreen-campaigns-usa/
ANA & Nielsen, How does your organization typically manage integrated multi-screen advertising campaigns today? ÌÇÐÄÆƽâ°æ, /statistics/291264/methods-managing-integrated-multiscreen-campaigns-usa/ (last visited August 06, 2026)
How does your organization typically manage integrated multi-screen advertising campaigns today? [Graph], ANA, & Nielsen, December 5, 2013. [Online]. Available: /statistics/291264/methods-managing-integrated-multiscreen-campaigns-usa/
