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Share of users who understand Singles' Day innovative pre-event promotions and campaigns in China in November 2020

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Source

Release date

November 2020

Region

China

Survey time period

November 2020

Number of respondents

2,015 respondents

Method of interview

Online survey

Supplementary notes

Singles‘ day promotion schemes include red packets from mini-games, limited coupons, pre-order discounts, and exclusive member offers.

Citation formats

User reaction to Singles' Day innovative promotion schemes in China 2020

Published by
Yihan Ma,
Dec 10, 2020
According to a survey among Chinese online consumers, more than ** percent of respondents said they had difficulty understanding the Singles' Day sales promotional campaigns. Singles' Day sales in China became increasingly complicated in recent years as consumers need to participate in several pre-sale activities to secure the best deals.
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Topics

Singles' Day in ChinaE-Commerce in ChinaHoliday season e-commerce in the United StatesBlack Friday e-commerce in BrazilBlack Friday in the UK
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