During the survey, this question was posed as follows: "Thinking of today and three years from now, please indicate the importance of integrated multi-screen campaigns". Survey was conducted among 274 respondents [119 client-side marketers (members of the ANA), 80 media sellers and 75 agencies]. The source does not provide information on the type of survey used.
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Importance of integrated multiscreen campaigns in delivering messages U.S. 2013
The graph presents data on the perceived importance of integrated multiscreen campaigns in delivering message in the United States in 2013 and 2016. Among the survey marketers, ** percent believed integrated multiscreen campaigns were somewhat important in 2013.
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ANA, & Nielsen. (December 5, 2013). Thinking of today and three years from now, how important are/will multiscreen campaigns be in your opinion? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/291202/importance-integrated-multiscreen-campaigns-delivering-message-usa/
ANA, und Nielsen. "Thinking of today and three years from now, how important are/will multiscreen campaigns be in your opinion?." Chart. December 5, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/291202/importance-integrated-multiscreen-campaigns-delivering-message-usa/
ANA, Nielsen. (2013). Thinking of today and three years from now, how important are/will multiscreen campaigns be in your opinion?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/291202/importance-integrated-multiscreen-campaigns-delivering-message-usa/
ANA, and Nielsen. "Thinking of Today and Three Years from Now, How Important Are/Will Multiscreen Campaigns Be in Your Opinion?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2013, /statistics/291202/importance-integrated-multiscreen-campaigns-delivering-message-usa/
ANA & Nielsen, Thinking of today and three years from now, how important are/will multiscreen campaigns be in your opinion? ÌÇÐÄÆƽâ°æ, /statistics/291202/importance-integrated-multiscreen-campaigns-delivering-message-usa/ (last visited August 06, 2026)
Thinking of today and three years from now, how important are/will multiscreen campaigns be in your opinion? [Graph], ANA, & Nielsen, December 5, 2013. [Online]. Available: /statistics/291202/importance-integrated-multiscreen-campaigns-delivering-message-usa/
