* Forecast
Includes paid advertising appearing within social networks, social network games and social network apps; excludes spending by marketers that goes toward developing or maintaining a social network presence
Citation formats
Canada: social network advertising spend share 2013-2017
The statistic shows the social network advertising spend as a share of total digital advertising spend in Canada from 2013 to 2014, and includes a forecast until 2017. In 2014, social network advertising expenditure accounted for **** percent of total digital ad spend.
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eMarketer. (May 20, 2015). Social network advertising expenditure as share of total digital advertising spending in Canada 2013 to 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/274888/share-of-social-in-digital-advertising-spending-in-canada/
eMarketer. "Social network advertising expenditure as share of total digital advertising spending in Canada 2013 to 2017." Chart. May 20, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/274888/share-of-social-in-digital-advertising-spending-in-canada/
eMarketer. (2015). Social network advertising expenditure as share of total digital advertising spending in Canada 2013 to 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/274888/share-of-social-in-digital-advertising-spending-in-canada/
eMarketer. "Social Network Advertising Expenditure as Share of Total Digital Advertising Spending in Canada 2013 to 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 May 2015, /statistics/274888/share-of-social-in-digital-advertising-spending-in-canada/
eMarketer, Social network advertising expenditure as share of total digital advertising spending in Canada 2013 to 2017 ÌÇÐÄÆƽâ°æ, /statistics/274888/share-of-social-in-digital-advertising-spending-in-canada/ (last visited July 31, 2026)
Social network advertising expenditure as share of total digital advertising spending in Canada 2013 to 2017 [Graph], eMarketer, May 20, 2015. [Online]. Available: /statistics/274888/share-of-social-in-digital-advertising-spending-in-canada/
