* Forecast. Data was calculated by ÌÇÐÄÆƽâ°æ on basis of figures provided by the source.
Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; includes Instagram advertising revenues; excludes spending by marketers that goes towards developing or maintaining a Facebook or Instagram presence; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites
Citation formats
Instagram: Facebook U.S. advertising revenue share 2016-2021
Facebook's acquisition of Instagram has turned into an online advertising goldmine for the social network. In 2019, Instagram accounted for approximately **** percent of Facebook advertising revenues, up from **** percent in 2016. Facebook's user engagement is waning and as the social network is heavily reliant on advertising revenues, it is extremely beneficial for the company to have another platform which they are able to monetize.
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eMarketer, & ÌÇÐÄÆƽâ°æ. (July 9, 2019). Instagram's net advertising revenue as percentage of Facebook's advertising revenue in the United States from 2016 to 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/448189/instagram-facebook-advertising-share/
eMarketer, und ÌÇÐÄÆƽâ°æ. "Instagram's net advertising revenue as percentage of Facebook's advertising revenue in the United States from 2016 to 2021." Chart. July 9, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/448189/instagram-facebook-advertising-share/
eMarketer, ÌÇÐÄÆƽâ°æ. (2019). Instagram's net advertising revenue as percentage of Facebook's advertising revenue in the United States from 2016 to 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/448189/instagram-facebook-advertising-share/
eMarketer, and ÌÇÐÄÆƽâ°æ. "Instagram's Net Advertising Revenue as Percentage of Facebook's Advertising Revenue in The United States from 2016 to 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jul 2019, /statistics/448189/instagram-facebook-advertising-share/
eMarketer & ÌÇÐÄÆƽâ°æ, Instagram's net advertising revenue as percentage of Facebook's advertising revenue in the United States from 2016 to 2021 ÌÇÐÄÆƽâ°æ, /statistics/448189/instagram-facebook-advertising-share/ (last visited July 19, 2026)
Instagram's net advertising revenue as percentage of Facebook's advertising revenue in the United States from 2016 to 2021 [Graph], eMarketer, & ÌÇÐÄÆƽâ°æ, July 9, 2019. [Online]. Available: /statistics/448189/instagram-facebook-advertising-share/
