In 2020, the United States was expected to the largest programmatic video advertising market worldwide, with an ad spend of ** billion U.S. dollars, followed by China with *** billion and the United Kingdom with *** billion. When total advertising spending is considered, the same two - the U.S. and China - were the largest markets in 2019; the UK ranked fourth, preceded by Japan.
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IAB (U.S.). (August 15, 2020). Countries with highest programmatic video advertising spending worldwide in 2020 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/272856/worldwide-online-video-advertising-spending-forecast/
IAB (U.S.). "Countries with highest programmatic video advertising spending worldwide in 2020 (in billion U.S. dollars)." Chart. August 15, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/272856/worldwide-online-video-advertising-spending-forecast/
IAB (U.S.). (2020). Countries with highest programmatic video advertising spending worldwide in 2020 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/272856/worldwide-online-video-advertising-spending-forecast/
IAB (U.S.). "Countries with Highest Programmatic Video Advertising Spending Worldwide in 2020 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Aug 2020, /statistics/272856/worldwide-online-video-advertising-spending-forecast/
IAB (U.S.), Countries with highest programmatic video advertising spending worldwide in 2020 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/272856/worldwide-online-video-advertising-spending-forecast/ (last visited August 03, 2026)
Countries with highest programmatic video advertising spending worldwide in 2020 (in billion U.S. dollars) [Graph], IAB (U.S.), August 15, 2020. [Online]. Available: /statistics/272856/worldwide-online-video-advertising-spending-forecast/
