* Respondents were asked to report agreement or disagreement with the statement: "Social media sites are important tools to learn about new products and services."
Citation formats
Social media sites: perceived importance to product discovery in the UK 2012, by age
This statistic shows the share of UK consumers who reported agreeing that social media sites are important tools to learn about new products and services in 2012. More than half of consumers aged 14 to 17 (** percent) reported agreeing.
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Deloitte. (April 30, 2013). Share of consumers considering social media sites important information sources on new products in the UK in 2012, by age* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/270638/perceived-importance-of-social-media-sites-to-product-discovery-in-the-uk-by-age/
Deloitte. "Share of consumers considering social media sites important information sources on new products in the UK in 2012, by age*." Chart. April 30, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/270638/perceived-importance-of-social-media-sites-to-product-discovery-in-the-uk-by-age/
Deloitte. (2013). Share of consumers considering social media sites important information sources on new products in the UK in 2012, by age*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/270638/perceived-importance-of-social-media-sites-to-product-discovery-in-the-uk-by-age/
Deloitte. "Share of Consumers Considering Social Media Sites Important Information Sources on New Products in The Uk in 2012, by Age*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2013, /statistics/270638/perceived-importance-of-social-media-sites-to-product-discovery-in-the-uk-by-age/
Deloitte, Share of consumers considering social media sites important information sources on new products in the UK in 2012, by age* ÌÇÐÄÆƽâ°æ, /statistics/270638/perceived-importance-of-social-media-sites-to-product-discovery-in-the-uk-by-age/ (last visited August 06, 2026)
Share of consumers considering social media sites important information sources on new products in the UK in 2012, by age* [Graph], Deloitte, April 30, 2013. [Online]. Available: /statistics/270638/perceived-importance-of-social-media-sites-to-product-discovery-in-the-uk-by-age/
