The statistic shows the distribution of mobile advertising spending in selected countries worldwide in the third quarter of 2017, sorted by platform and country. According to the source, ** percent of advertising spending in China was in-app.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Smaato. (January 9, 2018). Distribution of mobile advertising spending in selected countries worldwide in 3rd quarter 2017, by country and platform [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/685232/in-app-mobile-web-ad-spend-country/
Smaato. "Distribution of mobile advertising spending in selected countries worldwide in 3rd quarter 2017, by country and platform." Chart. January 9, 2018. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/685232/in-app-mobile-web-ad-spend-country/
Smaato. (2018). Distribution of mobile advertising spending in selected countries worldwide in 3rd quarter 2017, by country and platform. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/685232/in-app-mobile-web-ad-spend-country/
Smaato. "Distribution of Mobile Advertising Spending in Selected Countries Worldwide in 3rd Quarter 2017, by Country and Platform." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 9 Jan 2018, /statistics/685232/in-app-mobile-web-ad-spend-country/
Smaato, Distribution of mobile advertising spending in selected countries worldwide in 3rd quarter 2017, by country and platform ÌÇÐÄÆÆ½â°æ, /statistics/685232/in-app-mobile-web-ad-spend-country/ (last visited July 20, 2026)
Distribution of mobile advertising spending in selected countries worldwide in 3rd quarter 2017, by country and platform [Graph], Smaato, January 9, 2018. [Online]. Available: /statistics/685232/in-app-mobile-web-ad-spend-country/