In 2019, the internet adversting saw around 19.6 percent growth, whereas ad revenue of all other media declined. The growth of online ads is driven by urbanization, digitalization and mass transportation. On contrast, traditional print media is shrinking continuously.
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WPP Media. (August 10, 2020). Change in advertising expenditure in China from 2012 to 2019 with forecasts until 2021, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/273450/change-in-ad-spend-in-china-by-medium/
WPP Media. "Change in advertising expenditure in China from 2012 to 2019 with forecasts until 2021, by medium." Chart. August 10, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/273450/change-in-ad-spend-in-china-by-medium/
WPP Media. (2020). Change in advertising expenditure in China from 2012 to 2019 with forecasts until 2021, by medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/273450/change-in-ad-spend-in-china-by-medium/
WPP Media. "Change in Advertising Expenditure in China from 2012 to 2019 with Forecasts until 2021, by Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Aug 2020, /statistics/273450/change-in-ad-spend-in-china-by-medium/
WPP Media, Change in advertising expenditure in China from 2012 to 2019 with forecasts until 2021, by medium ÌÇÐÄÆƽâ°æ, /statistics/273450/change-in-ad-spend-in-china-by-medium/ (last visited July 20, 2026)
Change in advertising expenditure in China from 2012 to 2019 with forecasts until 2021, by medium [Graph], WPP Media, August 10, 2020. [Online]. Available: /statistics/273450/change-in-ad-spend-in-china-by-medium/
