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Social media penetration rate in selected countries in Latin America as of January 2020

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Sources

Release date

March 2020

Region

Latin America and the Caribbean

Survey time period

January 2020

Age group

15 years and older

Special properties

among internet users

Citation formats

Latin America: social media reach 2020, by country

Published by Thuy D., Mar 12, 2020
As of January 2020, nearly ** percent of internet users in Brazil used social media. Furthermore, social media penetration rate reached **** percent in Mexico and **** percent in Argentina. All three countries had rates above the Latin American average at **** percent. Overall, Chile and Uruguay had the highest percentages of population actively using social media in Latin American and Caribbean.
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