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As of December 2025, Facebook held by far the largest market share among leading social media platforms in Croatia, accounting for around percent. Instagram ranked second, with a share of **** percent.
In 2023, Croatia had over *** social media users, marking an increase compared to the previous year. The number of social media users is expected to increase further over the upcoming years and peak at ** in 2029. Facebook is the most popular social networking site in the country, counting ** registered users in 2023.
Facebook has been used by all age groups in Croatia, however, the age group of 25 to 24 years olds is the most represented. In 2024, nearly ** percent of the platform’s users were men from this generation, while women of the same age accounted for almost ** percent of Facebook users in Croatia.Â
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