The source does not provide information about the type of survey used. The source does not provide detailed information regarding the questions. The chosen wording here might therefore differ slightly from the survey. The source does not provide information regarding the missing percentage points to 100 percent.
Citation formats
Conversion of trade show leads into customer business in the U.S. as of Q1 2013
This statistic shows how well brand marketers felt thier companies coverted trade show leads, contacts and conversation into customer business in the United States in the fourth quarter of 2012 and the first quarter of 2013. The statistic shows that though only *** percent of respondents reported that thier companies converted leads to business extremely well, ** percent of respondents said their companies did so moderately well.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
CMO Council, & E2MA, & MarketingCharts. (April 23, 2013). How well do you feel your company converts trade show leads, contacts and conversations into customer business? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/257619/effective-conversion-of-trade-show-leads-into-customer-business-in-the-us/
CMO Council, und E2MA, und MarketingCharts. "How well do you feel your company converts trade show leads, contacts and conversations into customer business?." Chart. April 23, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/257619/effective-conversion-of-trade-show-leads-into-customer-business-in-the-us/
CMO Council, E2MA, MarketingCharts. (2013). How well do you feel your company converts trade show leads, contacts and conversations into customer business?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/257619/effective-conversion-of-trade-show-leads-into-customer-business-in-the-us/
CMO Council, and E2MA, and MarketingCharts. "How Well Do You Feel Your Company Converts Trade Show Leads, Contacts and Conversations into Customer Business?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Apr 2013, /statistics/257619/effective-conversion-of-trade-show-leads-into-customer-business-in-the-us/
CMO Council & E2MA & MarketingCharts, How well do you feel your company converts trade show leads, contacts and conversations into customer business? ÌÇÐÄÆƽâ°æ, /statistics/257619/effective-conversion-of-trade-show-leads-into-customer-business-in-the-us/ (last visited August 06, 2026)
How well do you feel your company converts trade show leads, contacts and conversations into customer business? [Graph], CMO Council, & E2MA, & MarketingCharts, April 23, 2013. [Online]. Available: /statistics/257619/effective-conversion-of-trade-show-leads-into-customer-business-in-the-us/
