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Share of trade show audience with whom meaningful engagement was achieved in the United States from 2001 to 2013

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Source

Release date

September 2014

Region

United States

Survey time period

2001 to 2013

Supplementary notes

Trade show exhibition efficiency is a measure of the percent of a company's potential audience members with whom meaningful engagement was achieved. It is an indication of exhibit performance.

Citation formats

Trade show efficiency in the U.S. 2000-2013

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 23, 2014
This statistic shows the percent of a company's potential trade show audience members with whom meaningful engagement was achieved during a trade show in the United States from 2001 to 2013. In 2010, trade shows exhibitors achieved meaningful engagement with 48 percent of their potential audience, up from 47 percent a year earlier.
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Topics

Trade show and event marketingExhibition, Convention & Meeting Industry in the U.S.Business travel in the United StatesSocial media and events in the United StatesGlobal business travel
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