The statistic shows the average cost of a 30-second TV commercial during the NCAA Men's division I basketball championship game from 2003 to 2015. The championships generated **** billion U.S. dollars in national TV ad revenue and ** million U.S. dollars in digital ad revenue. According to Kantar Media, a 30-second spot cost **** million U.S. dollars during the 2015 game. That same year, the average TV rating of March Madness games was seven points.
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Kantar. (March 14, 2016). Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/255360/average-cost-of-a-tv-commercial-during-the-ncaa-championship-game/
Kantar. "Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars)." Chart. March 14, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/255360/average-cost-of-a-tv-commercial-during-the-ncaa-championship-game/
Kantar. (2016). Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/255360/average-cost-of-a-tv-commercial-during-the-ncaa-championship-game/
Kantar. "Average Cost of a 30-second Tv Commercial during The Ncaa Championship Game from 2003 to 2015 (in 1,000 U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Mar 2016, /statistics/255360/average-cost-of-a-tv-commercial-during-the-ncaa-championship-game/
Kantar, Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/255360/average-cost-of-a-tv-commercial-during-the-ncaa-championship-game/ (last visited August 07, 2026)
Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars) [Graph], Kantar, March 14, 2016. [Online]. Available: /statistics/255360/average-cost-of-a-tv-commercial-during-the-ncaa-championship-game/
