The timeline presents national TV advertising spending during the NCAA men's basketball championship from 2015 to 2098. In 2019, TV ad spending during March Madness amounted to approximately 910 million U.S. dollars.
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Kantar. (February 27, 2020). National TV advertising spending during NCAA Men's Basketball Championship (March Madness) from 2015 to 2019 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 27, 2026, from /statistics/219961/tv-advertising-revenue-during-march-madness/
Kantar. "National TV advertising spending during NCAA Men's Basketball Championship (March Madness) from 2015 to 2019 (in million U.S. dollars)." Chart. February 27, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 27, 2026. /statistics/219961/tv-advertising-revenue-during-march-madness/
Kantar. (2020). National TV advertising spending during NCAA Men's Basketball Championship (March Madness) from 2015 to 2019 (in million U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 27, 2026. /statistics/219961/tv-advertising-revenue-during-march-madness/
Kantar. "National Tv Advertising Spending during Ncaa Men's Basketball Championship (March Madness) from 2015 to 2019 (in Million U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Feb 2020, /statistics/219961/tv-advertising-revenue-during-march-madness/
Kantar, National TV advertising spending during NCAA Men's Basketball Championship (March Madness) from 2015 to 2019 (in million U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/219961/tv-advertising-revenue-during-march-madness/ (last visited July 27, 2026)
National TV advertising spending during NCAA Men's Basketball Championship (March Madness) from 2015 to 2019 (in million U.S. dollars) [Graph], Kantar, February 27, 2020. [Online]. Available: /statistics/219961/tv-advertising-revenue-during-march-madness/